As for the first part of my final evaluation, the three automible brands that I chose to use were pretty easy picks.

The First, Ferrari, has a name that just says it all for me. It is very easily recognizable the world over. The bright yellow on the red with the black "Prancing Horse" as they call it, have given Ferrari incredible name recognotion. For me personally, when I think of the brand Ferrari, I think sports cars, speed, power, and high performance. I discovered that the symbol of the prancing horse actually came from a great Italian ace fighter pilot from World War II. He would paint this symbol on the side of his aircraft before going into battle. He died young, as most fighter pilots of that era did, but history says he fought fearlessly to the end.