Get the Glass is a new twist on the complex world of advertising. The internet board game both entertains and educates as one learns about the many health benefits we get from having milk as a regular part of out healthy diets.
As you weave through the maze of the board game there are various obstacles and challenges that the characters in the game would be able to navigate with ease if they only had milk to promote better health, stronger bones, and of course, to help with those awful PMS symptoms!
As you tackle the game and overcome the challenges you eventually make it to your goal, Fort Fridge. You break in in get the highly coveted glass of milk and all is well. Fail in your attempt and you will likely be spending some time in Milkatraz, life without milk.
The designers have obviously put a great deal of time into the creation of this idea and into the execution of it. It's pretty clear they had some fun doing it. As you get deeper into the game, particularly the crime files, we see that the designers have a very specific profile for each of the games four main characters. All are suffering from some form of health ailment because of the lack of milk in their diets. They have even included actuall x-rays to show some of the ill affects.
It was very entertaining, I even had my 11 year old son get online without telling him who was behind the site and what the message was. I didn't take him long to figure out that, along with the entertainment value, they are really trying to educate you to the many health benefits of milk in your diet.
There is a link from the games website to another website, gotmilk.com, that attempts to deliver the same message. It would appear that it's the work of the creators of Get the Glass. Again, they try to educate while entertain about the many benefits of milk and the potential health risks without it.