The second, Porsche, is another name brand that is synonymous for speed and performance. The use of a coat of arms and, ironically enough, a prancing horse at the middle that is very similar to Ferrari, although there seems to be no connection between the two that I am aware of. The whole idea of the Porsche emblem came from the founders son who used the coat of arms from a local German province I assumed he grew up in. There have been few changes to it since that time. The logo is without a doubt, one of the major hallmarks of the company.