For my communication artifact I have chosen to follow up on the same theme as my story board, homelessness. I have tried to address all three of the primary communication effects ie. affective, cognitive, and psychomotor. Affective, how can you look at the photos of these individuals and their living conditions and not feel something? Cognitive, to see is to learn and to learn means to recognize that this is a real issue that affects literally tens of thousands of fellow citizens in every major community across this "Great" country of ours. Psychomotor, make a difference in the life of another human being by giving more liberally of yourself in time given or monetary means to someone else much less fortunate than ourselves, or simply down on his/her luck. The design concept behind this PSA was and is to bring about greater awareness and a sense of desire to learn more and get involved or in other words to comfort the afflicted, and afflict the comfortable. In an imperfect world sometimes the biggest crimes against humanity are crimes of ommision rather than crimes of commission. Complacency, apathy, and indifference are the biggest hurdles to overcome to raise the overall level of awareness and individual community involvement.
