In looking at the three design artifacts, I have very different feelings about all of them. The first artifact, So-Cal Wildfire Poster, gives me a very affective response. Having driven through some of the areas hardest hit, the poster gives a message of the devastation the fires created for so many. However, I feel that this poster gives a sense of re-birth and hope. A bird perched on a burned out tree, the sun burning through an ashen smoke filled sky, sends a message that what once was, can be be again!

The second artifact, EndSuicideNow.org poster, gives a very strong affective and psychomotor response. I'm sure the response is very different depending on the individual and their own unique situations dealing with such a difficult subject. I have to admit that my own personal experiences with this issue play a big role in my responses. Personally, the affective resonse is the first that hits me. How can you not feel something about this? I also have a strong psychomotor response and am compelled to action to to do something about this. I think there is even a cognitive response the more I look at it, that to me conveys a desire to learn more about the issue itself, because without that knowledge, efforts to help might be in vain.

The third and final artifact, UN Millennium Development Goals poster, has has very different feel to me. First of all, I have to admit that my personal opinions of the UN as a whole, greatly effect the way i look at this. I will try to keep politics out of my evaluation and be as objective as I can. Having said that, I think it is very interesting to note how feelings, attitudes, and pre-concieved notions can play a huge role in the outcome of various projects.

I think the whole collaboritive effort is incredibly creative. The use of font in this artifact is every bit as important as the image itself and sending the desired message. The variety of colors and images work well in cooperation with the text to send a three-fold response. To feel, to learn, than to do. The layout is simple and very easy to follow in conveying the intended concepts.

I really enjoy each individual artifact of the eight in this UN project. Very creatively and thoughtfully done.

The last automobile brand I chose to use and evaluate is Alfa Romeo. It has always intrigued me and been one of my favorites over the years but ironically enough, one of the auto makers i know the least about.

The history behind there emblem is was created much in the same way most of the European auto makers created theirs. They seem to all have some historical value behind the design. Alfa Romeo was no exception. I never knew how much history there was behind these emblems. The American auto makers and even the Asian auto makers just don't have the same name recognition. Europe has time on its side while the American auto makers seem to be totally generic. Perhaps Detroit could learn a thing or two from the Europeans.

The second, Porsche, is another name brand that is synonymous for speed and performance. The use of a coat of arms and, ironically enough, a prancing horse at the middle that is very similar to Ferrari, although there seems to be no connection between the two that I am aware of. The whole idea of the Porsche emblem came from the founders son who used the coat of arms from a local German province I assumed he grew up in. There have been few changes to it since that time. The logo is without a doubt, one of the major hallmarks of the company.

As for the first part of my final evaluation, the three automible brands that I chose to use were pretty easy picks.

The First, Ferrari, has a name that just says it all for me. It is very easily recognizable the world over. The bright yellow on the red with the black "Prancing Horse" as they call it, have given Ferrari incredible name recognotion. For me personally, when I think of the brand Ferrari, I think sports cars, speed, power, and high performance. I discovered that the symbol of the prancing horse actually came from a great Italian ace fighter pilot from World War II. He would paint this symbol on the side of his aircraft before going into battle. He died young, as most fighter pilots of that era did, but history says he fought fearlessly to the end.