Unit Interactive

I had the chance to look at all of the web sites listed and actually enjoyed the site "ThoughtLab" the most. I also see that it is the most written and critiqued site listed so I have decided to use "Unit Interactive" as the site I critique.
At first glance, the site uses the principles of quiet structure very effectively. There is nothing very complicated about the layout of the site. They make very good use of the way they wish to communicate the sites structure using a very strong grid that displays the rule of thirds throughout the site.
They have used affordance icons to give the visitor to the site a better indication of what's in store, which would seem very appropriate coming from a company that designs logos, web applications and web sites. These same affordance icons are displayed in a downward angular fashion that seem to guide the visitors eyes downward toward the rest of the page.
The site is easy to navigate and does have a intuitiveness about it that makes it easy for a first time visitor, like myself, to surf through the site. It has a very simplistic approach that allows you to navigate the site and know where it is you are going and what you will be presented with.
For example, you see a tab labeled "Have a look at some of our work" that takes you to another page that displays a series of logos that they have either designed or worked with. It is very clearly layed out and you are able to click on each logo that is displayed to get a little more info behind the design concepts used in each creation. I believe this is a very powerful and compelling sales tool that they have used in a way to display their expertise and set them apart from other competitors in the industry.
The overall ease of use and navigation throughout the site makes it appealing and aesthetically pleasing. The structure and simplicity of the site adds to its appeal. A good use of Gestalts Law of Pragnanz where less actually becomes more.